Analytics vs. Events vs. Logs
These three dashboard sections each serve a different purpose, and understanding the distinction helps you go to the right place when something needs attention. Analytics answers questions like “How is my delivery rate trending?” or “Which recipient domains are bouncing the most?” It shows metrics over a time range and lets you slice the data by different dimensions. Events answers questions like “What happened to this specific email?” or “Did this message get delivered?” It shows the per-email event timeline. Logs answers questions like “What API calls did my application make?” or “Why did this request fail?” It shows the HTTP-level activity between your application and Lettr.What the Dashboard Shows
When you open Analytics, you’ll see a line chart plotting one or more metrics over your selected time range. Below the chart is a summary bar showing the total for each metric across the entire period. Further down, a breakdown table lets you slice the same metrics by a dimension of your choice — recipient domain, sending domain, mailbox provider, and others. The default view shows four metrics: Targeted (emails queued for delivery), Accepted (emails accepted by recipient servers), Bounces, and Unique Opens. You can change which metrics are displayed and add filters using the Configure button.The Analytics dashboard uses time-series data, meaning it plots metrics at regular intervals over your selected date range. The precision of those intervals (how closely spaced the data points are) adjusts automatically based on the time range you’ve chosen, but you can also select it manually.
Getting Started
To begin exploring your analytics, navigate to Analytics in the sidebar. The dashboard will load with data from yesterday through today by default. From there you can:- Adjust the date range using the date picker to zoom out or in on the time period you care about.
- Change the precision (1 Min, 5 Min, 15 Min, Hour, Day) to control how granular the chart data is.
- Click Configure to choose which metrics to display and add filters to narrow the data.
- Select a breakdown dimension to populate the table below the chart.