Selecting Metrics
The Metrics tab organizes all available metrics into three collapsible groups: Injection Metrics, Delivery Metrics, and Engagement Metrics. Each group has a brief description of what that category covers. Within each group, the individual metrics are shown as checkboxes. Check or uncheck them to add or remove them from the chart and summary footer. A Clear All button at the bottom of the modal lets you deselect everything and start fresh. The default selection when you first visit Analytics is four metrics: Targeted, Accepted, Bounces, and Unique Opens. These four together give a reasonable overview of the email pipeline — how many were sent, how many arrived, how many failed, and how many were opened. When you’re done selecting, click Apply to update the chart immediately. If you change your mind, click Cancel to discard your changes without affecting the dashboard.Applying Filters
The Filters tab lets you narrow the data to a subset of your sends based on specific criteria. Each filter has three parts: a type (what you’re filtering on), an operator (how to compare), and a value (what to match against).Filter Types
Filter Operators
Adding and Removing Filters
When you open the Filters tab, one empty filter row is shown by default. Set the type, operator, and value, then click Add Filter to add another row if you need to filter on multiple criteria. Filters are combined with AND logic — an email must match all active filters to be included in the results. You can remove any filter row by clicking the X button on it, as long as at least one filter row remains.A maximum of 10 values can be added per filter type. If you need to match against a large list of domains or IPs, consider breaking your analysis into multiple sessions or using the breakdown table instead.
Breakdown Dimensions
Below the chart on the main Analytics page, the Break Down By dropdown populates the breakdown table with your metrics sliced along a specific dimension. The available dimensions are:
The breakdown table reflects the same date range, metrics, and filters as the chart above it. Sorting works by clicking any column header — click once to sort descending, again to sort ascending.
Recipient Domain is the most commonly useful breakdown for deliverability troubleshooting. If your overall bounce rate looks healthy but a specific provider is causing problems, breaking down by Recipient Domain or Mailbox Provider will surface it immediately.
Sending Domain is useful if you’re sending from multiple verified domains and want to compare their performance.
Tag is useful if you use tags to organize your sends — for example, tagging transactional emails differently from marketing emails. See Tags for how to attach a tag when sending.
Reading the Dashboard
How to interpret the chart, summary, and breakdown data
Tags
How to attach tags for analytics grouping at send time
Events
Investigate individual emails when a metric flags an issue
Tracking
Ensure open and click tracking is enabled for accurate engagement data